All great things that bloom start with a small seed, and for our founder Mel Kovacevic, this was planted at her wellness clinic.

As an EFT (Emotional Freedom Technique, or ‘tapping’) practitioner, Mel’s clients regularly came to her hormonal issues like mood irregularity, acne, weight gain, and difficulty conceiving. These health-savvy women did not want to resort to band aid solutions like The Pill or other medications that could potentially do their body more harm than good. 

Mel thought ‘there has got to be a better, more natural way to help these women find relief’ Following extensive research, she found her answer: Seed cycling. Making waves in wellness circles in the US, this menstrual biohacking method uses nutrients (not artificial hormones) to achieve hormone balance.

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From Clinic to a Big Vision: The Seed Cycle Story

After learning everything there was to know about this groundbreaking method, Mel helped her EFT clients build a bespoke seed cycling routine around their unique hormonal needs. 

Within a short time frame, she witnessed transformations that were nothing short of remarkable. One client who had struggled for over a year to conceive fell pregnant within weeks. Others who had tried everything to manage their acne or weight finally felt in control again for the first time in years.

There was only one problem: as busy women, Mel’s clients struggled to keep up with their daily seed routine. Amidst their chaotic schedules, they would often forget to take them or run out before they had a chance to buy more.

The Seed Cycle was born

This led to Mel’s lightbulb moment: What they really needed was a done-for-you solution — tailored to their individual hormonal needs — delivered to their doorstep every month. All they would need to do is take two tablespoons of their pre-prepared seed blend daily and start feeling better, every day.

The Seed Cycle is a family-owned business with headquarters in Canberra, Australia. We are passionate about putting the heart back in hormone health and helping women reach their full potential.

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About Mel

Mel Kovacevic is the founder and visionary behind The Seed Cycle. She’s also a Functional Nutrition Consultant and a Certified Clinical EFT Practitioner. As a mum of two beautiful babies, Mel knows first-hand that being a woman can be just as challenging as it is rewarding. Her own journey with health began after trying every diet under the sun to manage her weight, to no avail.

Determined to end this war with her body once and for all, Mel set out to find an approach that was sustainable in the long term. This led her to commence nutrition study studies as a hobby. The more she learned, the more her perspective shifted.

As her mind and body transformed, nutrition and health quickly became far more than just a hobby for Mel. It became her passion and career. Since starting her EFT and functional nutrition clinic, Mel has helped hundreds of clients release limiting beliefs and mental blocks and find optimal health and happiness. Now, she’s expanding her mission to help them restore their hormone health, too.

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